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◎ Pacific Northwest · Tacoma, WA

The Pacific Northwest has enough hidden gems.
Your business doesn't have to be one of them.

We help PNW small businesses get found the direct way — without the 15% platform tax and without renting a $500/mo software stack you'll never fully use.

30-min audit · zero pitch First deliverables within 10 business days Month-to-month, never locked in

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What makes us different

Built for the Pacific Northwest, by people who live here.

From Mt. Rainier to the Olympic Peninsula, from downtown Tacoma to the breweries lining 6th Ave — we know your customers because we are your customers. Every photo we shoot, every story we tell, happens here. With real cameras. In real places. With the people who actually do the work.

◎ The agency for businesses that want their marketing to look like them — not like a template.

Snow-covered Mount Rainier under a clear blue sky
Mt. Rainier
Olympic Peninsula sea stacks rising from the Pacific
Olympic Coast
North Cascades alpine lake ringed by snow-covered peaks
North Cascades
Puget Sound waterfront with Mount Rainier in the distance
Tacoma & Puget Sound
The unglamorous truth about small-business software

The subscription trap that's eating your margin.

Marketplace fees and monthly SaaS bills add up to more than most PNW small businesses spend on marketing. We build you out of the trap — direct-booking sites, custom automations you own, and SEO that pulls customers past the middlemen.

◎ Escape the platform tax

Every direct booking is a raise you gave yourself.

Motels pay Airbnb & Booking.com ~15% on every reservation. Restaurants hand DoorDash 15–30% per order. Plumbers, electricians, and roofers pay Angi and Thumbtack $15–$100 for a single lead — the same lead they sell to three of your competitors.

Every one of those dollars is rent you can stop paying. Our whole retention motion is built around one goal: get your customers finding you directly, so the platform tax stops eating your margin.

$28,000/yr
A 20-room motel that drops Airbnb dependence from 60% of nights to 20% of nights on the same occupancy keeps roughly this much more per year.
◎ Escape the subscription creep

The tools you need shouldn't cost more than your rent.

Salesforce charges $150 per user per month. HubSpot's Marketing Hub Pro is $800/mo before the seats add up. Mailchimp scales at $20 per 500 contacts. For most Pacific Northwest small businesses, "getting professional software" ends up costing more per year than the marketing that fills it.

We built our own CRM instead of paying that tax — and we build the same kind of custom, own-it-forever automation for clients tired of watching subscription costs creep past $10K/year for tools they don't fully use.

Own it forever
Custom-built CRM, automation, and workflow tooling. One-time build fee. Your data, your workflows, no per-seat rent.
The math on what you're paying to be found

Here's what the platform tax actually costs.

Pick your industry. This is what's leaving your business every month before you even open the door — and what we do about it.

🏨
Lodging
~15%
per booking
via Airbnb, Booking.com, Expedia, VRBO
Our fix

Direct-booking site + local SEO — motels typically recover 40–60% of platform-lost margin in year one.

🍽
Restaurants
15–30%
per order
via DoorDash, UberEats, GrubHub
Our fix

Direct online ordering (Toast, ChowNow, Square) + SEO for "restaurant near me" queries that DoorDash currently owns for you.

🛠
Trades & home services
$15–$100
per lead
via Angi, Thumbtack, HomeAdvisor
Our fix

Local Services Ads (Google Guaranteed badge) + fully-managed GBP — replaces the lead-buying spend with a pipeline you own.

💍
Weddings & photographers
$50–$2,000
/month per directory
via The Knot, WeddingWire, Zola
Our fix

Portfolio site + wedding-keyword SEO — the same brides and grooms, without the monthly rent to a directory that ranks four of your competitors above you.

These aren't hypotheticals — they're the numbers we build every client engagement around. Ask about your industry's specific numbers during your free audit.

What we do

Five practice areas, shaped to your industry.

Every engagement weaves these five disciplines into a single plan that compounds — so your reviews lift your search rank, your social drives your audit bookings, and your AI-agent automation frees your team to actually serve clients. And every plan is oriented around one operating principle: the more your customers find you directly, the less rent you pay to the platforms in between.

See full service breakdown

Detailed tier comparisons, project-based engagements, and à la carte add-ons.

Our differentiator — real media, made by humans

Real cameras. Real locations. Real you.

Every photo and every Reel we publish for our clients gets shot on location with our cameras. No stock libraries. No AI-generated images. No "looks like your business but isn't." Because customers can tell the difference — and so can Google. Authentic media is what builds the reputation that compounds.

01

We show up

Our team comes to your space — kitchen, job site, studio, storefront, treatment room — and captures the real thing. The light, the people, the texture, the moment. That's what builds the reputation competitors can't shortcut their way around.

02

We get the details right

Real names. Real customer quotes. The Tuesday-pull-roast detail. The owner's actual origin story in their actual voice. Generic authentic-sounding copy never moves anyone — specific does. We do the listening work first, then the shooting work, so the final post couldn't possibly be about anyone else's business.

03

It compounds for years

Authentic content earns trust the first time someone sees it — and keeps working long after a stock-image post would have been forgotten. Google can spot AI-generated content and templated captions. Your customers can too. The slower way is the way that compounds, and compounding is the only thing that moves a small business past being just another option.

◎ AI agents run your back-office workflow — lead triage, follow-ups, intake, scheduling, reporting. AI does not shoot your photos, write your captions, or generate fake testimonials. See where we draw the line.
How we treat your ad budget

We don't gamble small budgets on cold Meta ads.

The Facebook + Instagram ads auction is built for companies spending thousands a month — below that, a cold campaign burns out before the algorithm ever learns who your customers are. Most agencies run those campaigns anyway and bill you for the privilege. We don't.

Boost what's already working

When a post earns real engagement — saves, shares, messages, not just likes — we put a modest boost behind it and show it to the neighborhoods you actually serve. Proven content, hyper-local reach, none of your budget spent teaching an algorithm.

Google Ads for buyers already searching

Search ads capture someone typing "emergency plumber near me" at 2am — intent you can't fake. Tight keywords, aggressive negatives, one focused campaign. That's where a small budget actually wins.

Full campaigns only when the math works

A real Meta campaign happens when three things line up: a direct conversion goal, a concrete offer, and a landing page built for it. Until all three exist, your money stays out of the auction.

No marketplace middlemen either

Angi leads, Yelp Ads, Groupon promotions — most of them charge more per acquired customer than that customer's first purchase is worth. If a marketplace makes real financial sense for your industry (rare), we'll say so. If it doesn't (most of the time), we'll tell you the specific reason to walk away when the sales rep calls.

How it works

From first call to first deliverables — clearly mapped, no surprises.

Four steps over your first 30 days. You'll know exactly what's happening, when, and what you're getting.

  1. 1

    Free 30-minute Digital Presence Audit

    You meet with the owner — not a sales rep, not a junior. We pull your Google Business Profile, scan your website, look at your social footprint, and check your top local competitors. You leave with concrete observations and a few quick wins you can act on this week — even if you never hire us.

    • Google Business Profile audit + competitor benchmark
    • Website + on-page SEO scan
    • Social media footprint review (IG, Facebook, TikTok, YouTube)
    • Top 3 local competitor analysis
    • Quick wins you can act on this week — no strings attached
  2. 2

    Tailored proposal within 48 hours

    No template proposals. We map findings from the audit to a specific tier and a focused plan — including what we'd skip for a business like yours so you're not paying for irrelevant work. Pricing is plain, signable, and final before you commit.

    • Specific tier recommendation with reasoning
    • Service mix shaped to your industry, not a generic template
    • Explicit "what we'd skip" so you don't pay for irrelevant work
    • All-in monthly cost — no hidden fees, no surprise invoices
    • 90-day milestone plan with measurable goals
  3. 3

    DocuSign, kickoff, direct access

    Sign through DocuSign, kickoff call within a week, and you get direct access to the team doing your work — Slack, email, or phone. No support-ticket queues, no rotating account managers. One team, start to finish.

    • Contract signed via DocuSign — month-to-month, no annual lock-in
    • 60-minute kickoff call to align on voice, goals, and brand
    • Direct Slack / email / phone with the team doing your work
    • Shared client portal — see plans, reports, and deliverables anytime
    • One account team start to finish — no rotation
  4. 4

    First deliverables in 10 business days

    No nine-month onboarding ramps. The first wave of work — content, GBP optimization, performance baseline, ad setup — ships within ten business days of signing. You see real traction before your second invoice arrives.

    • GBP fully optimized — new photos, hours, services, posts
    • First batch of branded social content shipped + scheduled
    • Performance baseline captured for next month's report
    • Ad accounts configured + initial campaign live (where applicable)
    • Review-request automation live for every new customer
Common questions

The questions we get every week.

If you don't see your question, email us — we will write you back, not a chatbot.

What does Creative Notion do?

We're a boutique digital marketing agency in Tacoma, WA. We help Pacific Northwest small businesses with Google Business Profile management, social media, SEO, paid ads, content, and business automation — working as a long-term partner, not a templated agency that rotates account managers every six months.

How much does it cost?

Three monthly retainer tiers: Evergreen ($699/mo), Cascade ($1,499/mo), and Tahoma ($2,999/mo). Every retainer is month-to-month — no annual commitment. Annual prepay saves 10%, and our founding offer takes 50% off your first three months.

Who do you work best with?

Pacific Northwest small businesses with 2–25 employees and roughly $300K–$5M in annual revenue. Restaurants, home services, professional services, med spas, retail, hospitality, real estate — businesses that are past the scrappy phase and ready to invest in their digital presence the way they invest in their craft.

Do you run Facebook and Instagram ads?

Rarely — and that's on purpose. The Meta ads auction favors big advertisers; below roughly $1,000/month in spend, a cold campaign burns out before the algorithm learns who your customers are. Instead, we boost your proven organic posts — the ones that already earned saves, shares, and messages — to the neighborhoods you serve. We only build a full Meta campaign when there's a direct conversion goal, a concrete offer, and a dedicated landing page. Google Ads is different: it captures buyers already searching, so even small budgets can win there with tight keywords.

How long does it take to see results?

Compounding takes 3–6 months minimum. SEO and GBP work especially are long-game plays. We will tell you that honestly on the first call — there is no overnight magic, and any agency promising otherwise is selling you something else.

Where are you based and who do you serve?

Tacoma, Washington. We serve the Greater Puget Sound region in person and the rest of the Pacific Northwest (and nationally) remotely. Local clients get on-site discovery sessions; remote clients get the same depth via video.

Do you have a phone number I can call?

Yes — (253) 254-5640. Email is usually faster (sales@creativenotionpnw.com), but if you prefer to talk, call any weekday and we will get back to you within 1 business day.

Do we have to sign up for HubSpot or Salesforce to work with you?

No. We use our own custom-built CRM to run your account, and you get portal access to see everything — reports, deliverables, invoices, monthly performance — without paying for a seat anywhere. If you want your own custom CRM or automation layer built (versus renting Salesforce, HubSpot, Mailchimp, or a stack of SaaS tools that costs more per year than your marketing), that's part of our custom-build practice — priced by scope, one-time build fee, no per-seat subscription.

I'm currently paying Airbnb / DoorDash / Angi / Zillow a lot. Can you actually get me off it?

Rarely all the way off — but almost always down. The playbook is different per industry, but the goal is the same: build the direct channel (website, Google Business Profile, email/SMS list, review pipeline) so the marketplace becomes an add-on instead of your primary customer source. Motels typically cut Airbnb/Booking dependence from 60% of nights to 20% within a year; restaurants shift orders back to Toast/ChowNow with the fee difference paying for our retainer; trades replace Angi/Thumbtack lead-buying with Local Services Ads + local SEO. We'll show you the specific numbers for your industry during the free audit.

Ready to see your gaps?

The audit is free. The insights are yours to keep.

30 minutes. Real findings on your GBP, website, and local search position. Zero obligation.

Book the audit →
01 Practice area

Content built around the rhythm of your business — not a generic posting schedule. Every photo, every Reel is shot on location with our cameras.

How this lands for the businesses we work with

Professional Services

Trust-building thought leadership that turns into LinkedIn warm intros and referral traffic. Weekly briefings position you as the expert clients call first — CPAs, attorneys, consultants who win on credibility.

Home Services & Trades

Before-and-after project galleries, seasonal maintenance reminders, neighborhood-tagged posts. The content cadence that compounds into "the local company that shows up" reputation.

Hospitality & Restaurants

Menu-driven storytelling, seasonal feature campaigns, supplier and chef spotlights. The schedule that turns "what’s special this week" into bookings and repeat visits.

Health & Wellness

Educational content that solves the trust problem your industry faces. Patient/client stories told with consent, condition-specific guides, evidence-led posts that win the click and the call.

Retail

Product narratives, "behind the buy" stories, local-first sourcing posts. The content that makes browsers buy and buyers come back.

Real Estate

Neighborhood deep-dives, jargon-free market explainers, home-tour reels. Builds the "trusted local agent" brand that wins listings without paying for them.

Curious how this would look for your business? Book the free 30-minute audit — we'll look at where digital content strategy could move your numbers.
02 Practice area

Not just scheduling — the strategy that decides what shows up where and why. We don’t spray content across every platform; we pick the channels that match where your customers pay attention. And when paid spend makes sense, we boost the posts your customers already proved they love — small budgets don’t survive cold Meta ad campaigns, so we don’t run them.

How this lands for the businesses we work with

Professional Services

LinkedIn-led with selective Instagram presence. Authority through carousel posts, employee spotlights, and case study threads — the channels where decision-makers vet you before reaching out.

Home Services & Trades

Facebook + Instagram for the local audience. Weekly job-site Reels, customer-tagged before/afters, "ask a [trade]" community posts that drive direct messages and quote requests.

Hospitality & Restaurants

Instagram-first. Daily Stories, weekly Reels of dishes/space/staff, geotag strategy that funnels local foot traffic. Reservations measurably lift in the same week as a strong Reel.

Health & Wellness

Instagram + TikTok for top-of-funnel education, plus a private Facebook community for clients. Short-form educational content, "ask me anything" Lives, transformation stories with consent.

Retail

Instagram Shop + TikTok with shoppable links. UGC campaigns, founder-led stories, weekly product drops. The pipeline that turns followers into customers without paid spend.

Real Estate

Reels-first: interior tours, neighborhood walkthroughs, market update carousels. Stories for new-listing teasers. The platform where buyers find you before they’re ready to commit.

Curious how this would look for your business? Book the free 30-minute audit — we'll look at where social media campaigns could move your numbers.
03 Practice area

Vanity keywords don’t pay rent. We rank you for the searches your actual customers type — the local, intent-heavy queries that lead to phone calls and bookings, not impressions.

How this lands for the businesses we work with

Professional Services

"[service] near me" + niche long-tail queries. Schema markup, directory citations (AVVO, Martindale, Yelp Pro), expertise-signaling content that wins featured snippets.

Home Services & Trades

Service-area pages for every neighborhood you serve. Reviews integration, Google Maps optimization, emergency-call landing pages that capture the "I need this NOW" search.

Hospitality & Restaurants

GBP photo strategy, menu structured data, "best [cuisine] in [city]" rankings. Reservation-link prominence so the discovery click becomes a booking.

Health & Wellness

Condition + treatment pages, "[provider type] in [city]" rankings, telehealth and insurance directory inclusion. Local Map Pack visibility for the moments someone is choosing a provider.

Retail

Local pickup, product schema, in-store inventory feeds. Brick + click optimization so the "[product] near me" search lands on your store and not Amazon.

Real Estate

IDX-friendly setups, neighborhood landing pages, market-report content that becomes the local SEO moat. Where the "is now a good time to buy in [neighborhood]" searches lead.

Curious how this would look for your business? Book the free 30-minute audit — we'll look at where seo + local search could move your numbers.
04 Practice area

Reviews are the storefront people walk past before they ever talk to you. We monitor them in real time, draft responses that turn one-star complaints into trust signals, and build the review-velocity systems that compound over time.

How this lands for the businesses we work with

Professional Services

Bar-careful responses on legal/financial review sites. Client outcome stories with permission, LinkedIn endorsement pipeline, AVVO/Martindale rating optimization.

Home Services & Trades

Text-based one-tap review automation after every job — 4x response rates. Public responses to weather/scheduling complaints that turn potential customers into your defenders.

Hospitality & Restaurants

Yelp + Google + TripAdvisor monitoring. Owner responses that win back lost diners. Recovery playbook for the one-bad-night reviews that all restaurants get.

Health & Wellness

HIPAA-careful review responses, Healthgrades and Zocdoc monitoring, professional handling of negative reviews about wait times or insurance billing. Reputation guardrails that protect your license.

Retail

Product reviews + Google business + Yelp coverage. Surfacing happy-customer photos, addressing shipping/return concerns publicly, building the rating that justifies the price.

Real Estate

Zillow + Realtor.com agent reviews, post-close testimonial requests, professional responses to the inevitable "deal fell through" reviews. The agent rating that wins listing presentations.

Curious how this would look for your business? Book the free 30-minute audit — we'll look at where reputation management could move your numbers.
05 Practice area

AI agents handle the repetitive back-office work — lead triage, follow-ups, intake, scheduling, recurring-service reminders, monthly reporting. You approve the high-stakes actions; the agent handles the rest.